Misleading marketing: Uniblue + pcguide.com - but everyone's doing it!

Doing a quick search for something earlier, I stumbled upon pcguide.com, and whilst I'm now used to (but still hate) seeing security sites and support etc forums plastering ads all over the place (some even in the first and then every other, post), I still get irked when I see this kind of thing.


What makes this worse, is that it's not being delivered via an ad network this time - the "advert",