Pinball Publisher Network: Yet more blackhat SEO goodness

Going through the latest Google results for new malicious goodness, I stumbled upon a URL I was fully expecting to be serving me with a fake AV (the last 10 or so I'd checked had done), but alas no, not this time. This time I was to be served a page that led me to a fake search results page (PPC fraud);And from there, on to porntubevault.com, which leads you to Pinball Publisher Network.Where